Popular beer brand releases limited edition item for the 2026 FIFA World Cup
The beer brand debuted the oversized canister Tuesday as part of its soccer-themed marketing push.
Mason Reed 
As the 2026 FIFA World Cup hype builds, Coors Light is leaning into the excitement with a new, limited-edition release: the "Tallerboy" canister. Debuted this past Tuesday, this oversized vessel is specifically engineered to hold and chill three cans of beer at once, ensuring you don't miss a second of the action.
The 'Cooors Call' Campaign
This release is the latest move in the company's "Cooors Call" summer campaign. The marketing push features iconic Argentine soccer announcer Andrés Cantor and his legendary "GOOOOAL" call. According to Matt Carpenter, vice president of marketing at Coors Light, the Tallerboy is the ultimate physical manifestation of the campaign's spirit.
How to Get Yours
If you are looking to upgrade your watch party setup, the canister is priced at $30 and is available exclusively through the brand's official online shop. Following the initial June 11 launch, a second release is set for June 18—though fans should act fast, as these are available only while supplies last.
More Soccer Gear from Molson Coors
Coors Light isn't the only brand under the Molson Coors umbrella getting in on the soccer action. Miller Lite recently debuted the "Miller Time MVP Matchball." This oversized soccer ball is about 50% larger than a standard ball and features enough storage capacity to hold 12 cans.
Priced at $19.75—a nod to the year Miller Lite was established—the matchball comes with its own display stand. Courtney Benedict, vice president of marketing for the Miller Lite brand family, noted that the product was created to match the high-energy atmosphere fans bring to their tournament watch parties.
