Roku adds 4 new free live TV channels for customers

Roku is turning up the heat for sports fans, officially expanding its free streaming lineup with four new live channels. According to reports from Cord Cutters News, the latest update brings a fresh wave of sports and outdoor-focused entertainment to the platform's ad-supported ecosystem.

What's New on the Platform

The new additions are tailor-made for enthusiasts, featuring dedicated international soccer coverage, sports news, and content specifically for fishing lovers. Whether you are using a Roku TV or a standalone streaming device, these channels are ready for immediate viewing.

Expanded Sports Access

For those looking to catch more of the action, the sports category on the Roku Channel remains a powerhouse destination. Fans can tune in 24/7 to the Live Guide for the NBA Channel, MLB Channel, and a rotating slate of league news and daily sports talk.

A Legacy of Growth

Roku has come a long way since debuting the first-ever streaming player in 2008. Following the 2014 launch of Roku TV, the service has seen explosive growth, recently hitting a major milestone by surpassing 100 million streaming households. Today, the platform boasts a massive library of over 500 channels and more than 80,000 on-demand titles.

Regarding the company’s evolution, Roku founder and CEO Anthony Wood noted in a recent statement: “We’re helping shape the entertainment landscape by making it easier to discover great content, more affordable to watch it, and more effective for advertisers and partners around the world to connect with audiences.”