Starbucks is giving away World Cup collectibles and bringing back the a viral cup
To get yours, simply order a brewed coffee or brewed tea at participating Starbucks across the U.S.
Mason Reed 
If your World Cup memorabilia collection is still growing—perhaps alongside those collectible cups from McDonald's—Starbucks is giving you another reason to head to your local shop. The coffee giant is rolling out free cup sleeves inspired by soccer captains' armbands to celebrate the tournament.
How to snag your gear
According to an official company press release, getting your hands on one is simple. Just order any brewed coffee or brewed tea at a participating Starbucks location in the U.S. These giveaways aim to bring the high-energy spirit of the game directly into local coffeehouses.
The Bearista makes a comeback
Starbucks is also reintroducing the viral Bearista Cup, now sporting a soccer-themed hat. Note that this specific item is available exclusively online at the Starbucks Shop for Starbucks Rewards Reserve tier members, and it is only available while supplies last.
The tournament landscape
The 2026 FIFA World Cup, which kicked off on June 11 and runs through July 19, features a massive expansion this year, growing from 32 to 48 teams. It marks a historic moment as the first tournament hosted by three different nations, with games spanning 16 cities across the U.S., Mexico, and Canada.
"Whether fans are stopping by Starbucks as part of a pregame ritual or gathering with friends to cheer on a favorite team, Starbucks is proud to be part of the local communities and everyday moments that connect us all," the company stated regarding the promotion.
