This iconic soda brand is launching its first limited-edition flavor just in time for summer
The new flavor will be available at retailers nationwide June 14, 2026.
Mason Reed 
Summer is heating up, and MUG Root Beer is marking the occasion with a major milestone. For the very first time in its history, the brand is rolling out a limited-edition flavor, giving fans an exciting new way to enjoy their favorite soda starting June 14, 2026.
Meet MUG Root Beer Floats Vanilla Howler
The new arrival, MUG Root Beer Floats Vanilla Howler, promises to bring the bold, rich profile of traditional MUG Root Beer together with a smooth, creamy vanilla finish. Designed to mimic the experience of a classic root beer float, the drink aims to offer a more indulgent option for the summer season.
Michael Smith, vice president of marketing for MUG, noted that the release stays true to the iconic taste fans love while offering a fresh, indulgent twist. The product will be available nationwide in both Original and Zero Sugar varieties, hitting store shelves in 12-ounce can multipacks and 20-ounce single-serve bottles.
A New Spin on a Classic
According to the official announcement, this release serves as an expansion of the MUG lineup, catering to consumer interest in dirty soda-inspired treats. As a proud product of PepsiCo—which pulled in nearly $94 billion in net revenue during 2025—the rollout is set to reach consumers across the country.
For those looking to keep up with the latest product updates or follow the antics of the MUG mascot, Dog, you can check out the brand on TikTok and Instagram. Stay tuned to 205focus.com for more updates on this summer's biggest refreshment trends.
