This iconic soda brand is launching its first limited-edition flavor just in time for summer
The new flavor will be available at retailers nationwide June 14, 2026.
Liam Carter 
Summer just got a lot sweeter for soda enthusiasts. For the first time in brand history, MUG Root Beer is breaking the mold by launching a limited-edition flavor set to hit shelves nationwide on June 14, 2026.
A Creamy New Twist
The new offering, dubbed MUG Root Beer Floats Vanilla Howler, promises to blend the signature bold, rich profile of classic MUG with a smooth, creamy vanilla finish. Designed to mimic the experience of a traditional root beer float, the product aims to provide a more indulgent treat for the summer heat.
Michael Smith, vice president of marketing for MUG, noted that the flavor provides a new twist while remaining authentic to the classic taste fans love. According to a press release, this launch also leans into the rising trend of "dirty soda" inspired beverages.
Availability and Options
Fans can find the new variety in both Original and Zero Sugar formulas. The product will be stocked at retailers across the country in 12-ounce can multipacks and 20-ounce single-serve bottles.
Stay Connected
As 205focus.com keeps you updated on the latest brand news, you can follow the official @MugRootBeer accounts on TikTok and Instagram for real-time updates and antics from Dog, the brand's iconic mascot.
About MUG
MUG is a staple under the PepsiCo umbrella. As a global powerhouse, PepsiCo saw nearly $94 billion in net revenue in 2025, with consumers worldwide enjoying more than one billion of their products every single day.
