Beer maker’s ‘Tallerboy’ carrying case sold out in days: Here’s when it will return
Playing off the announcers at FIFA World Cup matches and their drawn out cry of “goooooal,” Coooors Light is temporarily extending its name, as well as a one-of-a-kind beer holder.
Liam Carter 
If you have been watching the FIFA World Cup, you have certainly heard the iconic, drawn-out cry of “goooooal!” echoing from the broadcast booth. Coooors Light is leaning into that extended excitement this summer, temporarily stretching its name to match the intensity of the pitch and launching a specialized beer accessory that has already become a fan-favorite, as reported by USA Today.
The Tallerboy Demand
The Coooors Light Tallerboy hit the company's online store on Monday as a limited-edition release. It didn't take long for the stock to vanish; the items were completely sold out by Thursday. However, those who missed the first round of the drop will have another chance to snag one soon.
Designed for Soccer Moments
According to a company press release, the Tallerboy is “taller-than-a-tallboy” and is engineered to chill three full cans of Coooors Light at once. The brand designed the canister to help fans keep the celebration going through the biggest moments of the tournament, whether it is a dramatic last-minute winner or a high-stakes penalty shootout.
The campaign is rooted in the idea that as soccer matches intensify, fans naturally stretch their cheers. By adding more “Os” to the brand name and introducing the Tallerboy, the company aims to mirror the larger-than-life celebrations synonymous with the sport.
How to Get Yours
If you are looking to secure a Tallerboy for your own match-day festivities, the canisters will be back on sale on June 18 for $30. You can pick one up at shop.coorslight.com.
A Global Tournament
The 2026 FIFA World Cup, which runs from June 11 to July 19, marks a massive expansion this year, growing from 32 to 48 teams. This is the first time the tournament is being hosted across three countries, with matches taking place in sixteen cities—11 in the U.S., three in Mexico, and two in Canada. Stay tuned to 205focus.com for more updates throughout the tournament.
