Costco stores see rush for iconic retro sweatshirt after social media buzz, it’s sold out everywhere
Both color options — cream and blue — are gone from the website, but some stores are still hiding stock on shelves.
Chloe Mitchell 
If your latest trip to Costco feels like a time machine back to the 1980s, you aren't alone. The retailer has sparked a massive wave of nostalgia by bringing back the iconic Esprit Women’s Logo Fleece Crewneck, a throwback staple that has Gen X shoppers scrambling to grab a piece of the past.
A Viral Nostalgia Trip
The sweatshirts, priced at $16.99 in-store or $18.99 online, have become a viral sensation. Social media buzz has effectively cleared out the brand's online inventory, with both the cream and blue color options sold out across all sizes from extra-small to extra-extra-large. While the website only featured those two specific colors, reports suggest other color variations have reached physical shelves.
The Instagram account Costconewdeals recently shared their excitement for the find, sparking a massive conversation online. Fans have taken to Reddit to share their reactions, ranging from hilarious personal anecdotes about '80s fashion to frustration over missing out on the limited supply.
The Hunt for Inventory
With online stock exhausted, savvy shoppers are now checking regional warehouses in hopes of finding stray inventory. Some have been lucky; one user managed to snap a photo of a fresh shipment in Newington, Virginia, featuring both cream and green options. While 205focus.com readers may be tempted to search the Costco website, the items are so heavily backordered or out of stock that they are largely absent from search results.
For many, this is just the latest trip down memory lane at the store, with one Reddit user noting, "Between this and the Clearly Canadian box I got a few weeks ago, Costco is baiting my nostalgia hard." Whether or not you can snag one of these pieces, the Esprit revival is clearly making a loud statement in the fashion world.
