Vintage-inspired brand opening first Alabama location this month
The company operates 27 stores worldwide and partners with 450 retail locations.
Ethan Parker 
Get ready for a fresh fashion arrival in the Magic City. A global lifestyle and fashion brand is officially planting its roots in Alabama, bringing its signature vintage-inspired aesthetic to The Summit in Birmingham.
Grand Opening at The Summit
New York-based LoveShackFancy will open its new store on July 31, as confirmed by the company via social media. The storefront is located at 214 Summit Blvd, Suite 400, positioned conveniently between Tecovas and Madewell, and in close proximity to popular spots like the Cheesecake Factory and Shake Shack.
What to Expect
The brand is promising a lively atmosphere for the debut. According to the post, guests can look forward to a grand opening that functions more like a party, complete with games, surprises, and access to new arrivals and a special collaboration.
A Growing Global Presence
Founded by former Cosmopolitan fashion and beauty editor Rebecca Hessel Cohen, LoveShackFancy traces its origins to a hand-dyed halter dress Cohen designed for her 2013 wedding. Since then, the brand has expanded significantly. With this new addition at The Summit, the company now boasts a portfolio of 27 stores worldwide, supported by a distribution network that spans 450 retail locations. 205focus.com will continue to monitor the local retail landscape for more updates as this opening nears.
