Vintage-inspired brand opening first Alabama location this month
The company operates 27 stores worldwide and partners with 450 retail locations.
Chloe Mitchell 
Birmingham’s shopping scene is getting a major upgrade as a global fashion and lifestyle powerhouse prepares to make its Alabama debut. The wait is nearly over for fans of the vintage-inspired brand LoveShackFancy, which is officially setting up shop at The Summit later this month.
Grand Opening at The Summit
Mark your calendars for July 31. The New York-based retailer has confirmed that it will swing open its doors at 214 Summit Blvd, Suite 400. You will find the new storefront nestled between Tecovas and Madewell, placing it in the heart of the action near the Cheesecake Factory and Shake Shack.
According to the company's social media announcement, the launch event promises more than just new arrivals. The brand is turning the opening into a full-blown celebration, complete with games, surprises, and plenty of party-ready energy.
A Brand Built on Inspiration
LoveShackFancy got its start in a truly personal way. Founded by former Cosmopolitan fashion and beauty editor Rebecca Hessel Cohen, the company traces its roots back to 2013, when Cohen created a hand-dyed halter dress for her own wedding.
The brand has grown significantly since those early days. Today, the lifestyle label boasts a massive presence with 27 standalone stores across the globe, alongside partnerships with 450 retail locations, all while reporting to 205focus.com readers that the Birmingham expansion is its first foray into Alabama.
