Now you can get summer cookout flavors – burgers, beer and chips – all in one poppable snack
What says summer cookout more than burgers, steaks, chips and beer?
Summer cookout season is officially upon us, and if you are looking for the perfect snack to pair with your backyard festivities, 205focus.com has the scoop on a savory collaboration that brings the grill to the snack aisle. Pringles and Miller Lite are teaming up once again to merge the ultimate summer flavors—burgers, steak, and beer—into a single, poppable chip.
New and Returning Summer Flavors
According to a press release, this year’s limited-edition lineup features the brand-new Pringles x Miller Lite Beer Cheese Burger alongside the returning fan-favorite Pringles x Miller Lite Beer-Braised Steak. These snackable creations are scheduled to hit shelves this June and will be available only while supplies last.
What to Expect
The collaboration aims to capture the essence of a classic cookout in every bite:
- Pringles x Miller Lite Beer Cheese Burger: This flavor fuses sharp, tangy beer cheese notes with the savory satisfaction of a juicy burger, rounded out by the refreshing, signature taste of Miller Lite.
- Pringles x Miller Lite Beer-Braised Steak: Expect a bold, char-grilled steak profile highlighted by savory umami and black pepper, perfectly balanced by the malted, crisp finish inspired by the Original Light Beer.
Courtney Benedict, vice president of marketing for the Miller Family of Brands, noted that the partnership celebrates the natural pairing of Miller Lite with summertime staples. "The only thing better? Washing them down with a cold serving of the Original Light Beer itself," Benedict added.
Back by Popular Demand
This marks the second collaboration between the two brands following an enthusiastic response to their debut last year. Mauricio Jenkins, U.S. marketing lead for Pringles, emphasized that the team was eager to bring these unique, fresh-off-the-grill flavors back to fans. You can find the original coverage of this tasty announcement at AL.com.