Which Alabama NFL player moves the most merchandise?
For the fourth straight year, consumers have spent the most on Jalen Hurts products among the state’s pros.
Olivia Bennett 
When it comes to the NFL's merchandising landscape, Jalen Hurts remains the king among players with Alabama roots. For the fourth consecutive year, the Philadelphia Eagles quarterback has outpaced his peers in officially licensed sales, cementing his status as the most marketable star connected to the state.
The NFLPA Sales Breakdown
Data covering March 2025 through February 2026 shows Hurts maintaining his stronghold on the market. According to the annual list compiled by the NFL Players Association, which utilizes sales figures from over 85 licensees, the former Alabama quarterback secured the seventh overall spot. His performance was bolstered by a strong showing in both jersey sales and youth apparel, where he finished second.
Tracking the Competition
Buffalo Bills quarterback Josh Allen claimed the top spot on this year's list. Rounding out the top grouping between Allen and Hurts were Drake Maye, Saquon Barkley, Jaxon Smith-Njigba, Jayden Daniels, and Patrick Mahomes.
Hurts has enjoyed a steady climb since his debut on the top 50 list in 2021 at No. 35. He ascended to No. 5 the following year, took the top spot in 2023, and placed third in 2024.
Other Notable Performers
The list highlights a strong presence for players with Alabama high school and college connections:
- Bo Nix (Pinson Valley, Auburn) – No. 11
- Jahmyr Gibbs (Alabama) – No. 16
- Patrick Surtain II (Alabama) – No. 33
- Tyreek Hill (West Alabama) – No. 39
- Derrick Henry (Alabama) – No. 46
Historical perspective shows how these rankings shift. In 2021, when Hurts debuted, Mac Jones held the highest spot for players with Alabama roots at No. 5. Dating back to the NFLPA’s inaugural 2017 list, other top-ranking contributors have included Julio Jones, Amari Cooper, and Tua Tagovailoa.
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