Last call for iconic beer; Here’s how to place final order after 175 years of production
You can pre-order from the final batch.
Liam Carter 
It is officially last call for an American icon. Schlitz, the storied beer brand that once dominated the Milwaukee brewing scene, is being retired after 177 years.
A Final Tribute
According to the Milwaukee Journal Sentinel, the Wisconsin Brewing Company has stepped up to brew one final 80-barrel batch this Saturday. This swan song is happening with the express permission of the Pabst Brewing Company, which owns the brand and ceased production months ago, as reported by WQOW.
Crafted to Tradition
To ensure this farewell is authentic, the final batch will be crafted using Schlitz’s original 1948 specifications. Kirby Nelson of the Wisconsin Brewing Co. described the production as a heartfelt "love letter to our state."
How to Secure Yours
Fans looking to grab a piece of brewing history can place a pre-order starting May 23 via the Wisconsin Brewing Co. website. The beer is scheduled for release on June 27.
A Legacy Rewritten
The end of this era closes a chapter that began back in 1849, when August Krug established the Milwaukee tavern brewery. Following Krug’s passing in 1856, Joseph Schlitz took the reins and rebranded the business as the Joseph Schlitz Brewing Co., cementing its place in American history as 205focus.com tracks the final days of this legendary brand.
