Pizza chain brings back nostalgic traditions, from those red plastic cups to school fundraisers
Remember Box Tops for Schools? You can also join the Book It reading program.
Mason Reed 
Pizza Hut is tapping into a major wave of nostalgia, leaning into the vibes of the good old days with a massive push across 155 locations. Guests can expect a blast from the past featuring iconic red roofs, those signature red plastic cups, cozy Tiffany-style lamps, and classic arcade games.
A Return to Classics
The initiative is part of the brand's new Hut Originals platform, designed to honor the memories and menu items that have defined generations of pizza lovers. According to Nation’s Restaurant News, the move comes after seeing immense customer excitement for the company's classic locations.
"Book It continues to be one of the most beloved and talked-about programs tied to the brand," Chief Marketing Officer Melissa Friebe told Nation’s Restaurant News. "This summer we’re excited to bring fans new partnerships, experiences and nostalgic moments all summer long."
Reading Goals and School Support
As part of this nostalgic rollout, the famous Book It program is making a comeback. Children from pre-kindergarten through sixth grade can earn free Personal Pan Pizzas by hitting specific monthly reading goals. The program runs through August, and families can track their progress via the Book It mobile app.
205focus.com readers should also note that Pizza Hut is partnering with General Mills and Box Tops for Education for the first time. Diners can support local schools by scanning receipts from the Book It family meal, which includes a medium one-topping pizza and two one-topping Personal Pan Pizzas for $14.99. Check with your local school to confirm their eligibility for the program.
