CEO says Orange Beach remains ‘great location’ for Dolly Parton dinner theater

The high-stakes saga of the proposed Dolly Parton–branded Pirates Voyage dinner theater in Orange Beach is far from over. Jack Lawrence, CEO of World Choice Investments LLC, has broken his silence to affirm that the company is still actively scouting locations for the attraction, keeping the dream of a coastal Alabama expansion alive.

A Path Forward or a Fresh Start?

Despite intense backlash from the local community, Lawrence remains bullish on the project's potential. In a recent statement to 205focus.com, he noted that while Orange Beach would be an ideal home for the expansion, the company is evaluating all possibilities. Lawrence remains confident that regardless of the final site selection, the show will bring significant economic growth and family-focused entertainment to the region.

The Tennessee-based firm currently operates similar dinner theaters in Pigeon Forge, Tenn.; Myrtle Beach, S.C.; and Panama City Beach, Fla. Whether the fourth location lands in Alabama or elsewhere, Lawrence stressed that the brand is committed to making a positive impact.

The Clock Ticks on Orange Beach

Back in Orange Beach, the project's future is mired in uncertainty. The Orange Beach Planning Commission recently granted a third deferral, moving the proposal to the July 13 agenda. Officials have made it clear: this is the final extension allowed before the project is considered officially off the table.

Planning Commission Chairman Lannie Smith expects a withdrawal is imminent, noting, “I believe their intent is to pull it.”

Community Pushback

The controversy first ignited during a heated town hall on May 6. Residents voiced strong concerns that the 59,000-square-foot theater, proposed for Alabama State Route 161, would fundamentally change the town's atmosphere. Critics described the plan as “messing with my heaven,” fearing the development would trade the city's laid-back charm for a glitzy tourist aesthetic.

Beyond character concerns, opponents have raised alarms over traffic congestion, environmental impact—including stormwater runoff and tree loss—and the use of captive animals like sea lions. While the site for the theater, currently the Beech RV Park, would require eventual City Council approval, the project's path has grown increasingly narrow.

Councilwoman Ginger Harrelson acknowledged the immense public engagement, stating, “I don’t know since living in Orange Beach that I’ve seen that much community involvement. I think the residents let their opinions be heard.” Meanwhile, Mayor Tony Kennon maintains a neutral stance, emphasizing that his priority remains securing the best possible use for the Beech RV Park property.