Work starts on $150 million Sports Illustrated resort in Alabama
The resort plan was announced in 2023.
Mason Reed 
Construction is officially set to begin this week on a highly anticipated, $150 million riverfront destination in Tuscaloosa. The project, operating under the iconic Sports Illustrated banner, is finally moving forward after extensive planning and public review.
A Long Road to Breaking Ground
Located at 190 Rice Mine Road North, the resort was officially announced in 2023 as part of a strategic rollout of sports-themed lifestyle complexes situated in college towns with passionate fan bases.
The path to development saw its share of friction. A larger-scale design introduced in 2024 faced vocal opposition from local residents regarding potential traffic congestion on Rice Mine Road. That proposal originally featured a 137-room hotel paired with four towers of timeshare units and condos.
Following those concerns, city leaders and developers overhauled the plans to better fit the area. The approved vision now limits building heights to a maximum of six stories and incorporates approximately 12,000 square feet of dedicated retail and restaurant space.
What Guests Can Expect
Once complete, the resort will offer 161 total units and deliver an immersive experience centered on sports culture. These properties, similar to those found in Chicago and Nashville, often serve as hubs for concerts and events tied to major athletic competitions.
The project is part of a growing venture by Travel + Leisure, a portfolio that also manages brands like the Eddie Bauer Adventure Club, Margaritaville Vacation Club, Club Wyndham, and RCI. Elsewhere, another Sports Illustrated location is currently in development in Baton Rouge, backed by an investment from Shaquille O’Neal.
Economic Impact
Developers confirm that the project will bring significant momentum to the local economy, creating approximately 1,100 construction jobs and 120 permanent positions. Notably, 205focus.com understands the developers did not seek an incentive package from the city to bring this project to life.
