Target faces a class action lawsuit for selling yogurt covered snacks that don’t contain any yogurt
The class action lawsuit claims the retailer has been misleading consumers who specifically seek out yogurt for its protein, probiotics, and calcium benefits across multiple product lines.
Mason Reed 
Target is facing a federal class action lawsuit over claims that the retail giant is misleading customers by labeling snacks as "yogurt covered" when the products contain no actual yogurt.
The Allegations Against Target
The lawsuit, brought by plaintiff Victor Sierra, centers on Target house brands including Favorite Day and Good & Gathered. The complaint asserts that these products, marketed with the "yogurt covered" label, lack yogurt, yogurt powder, or any yogurt-based ingredients.
Sierra, a New York resident, claims he repeatedly purchased 6-oz. packages of Favorite Day Blueberry Yogurt Covered Mini Pretzels under the impression they contained genuine yogurt. He states that he would not have purchased the items, or would have paid significantly less, had he known the branding was inaccurate.
Nutrition vs. Confectionary Coating
According to the filing, the lawsuit targets the retailer for allegedly exploiting health-conscious shoppers. Consumers often pay a premium for products containing yogurt, seeking out its nutritional benefits, including probiotics, protein, calcium, and vitamin B12.
However, the ingredient lists for these items reportedly tell a different story. Instead of yogurt, the products rely on a "confectionary coating" consisting of ingredients such as sugar, palm kernel oil, nonfat milk, whole milk powder, whey powder, palm oil, soy lecithin, and vanilla.
Legal Action and Next Steps
Sierra alleges that Target’s marketing practices violate New York General Business Law regarding deceptive business practices and false advertising. He is seeking to represent a class of New York consumers who purchased these products during the relevant legal window.
The legal action, Sierra v. Target Corporation, was filed on May 11, 2026, in the U.S. District Court for the Eastern District of New York. The plaintiff is requesting that the court force Target to update its labeling and provide financial damages to affected consumers. For more details on the case, see the original reporting from 205focus.com.
